For the kinesiologist Claudia Veigl and her practice „Arising Vitality“, I created a visual identity that focuses on a balance between a calm but lively atmosphere.

It centers around an illustration of a water lily swimming on water. The opening flower representing the name „Arising Vitality“, while the color and the natural texture of the aquarelle paint gives it a lively quality. I painted every leave of the flower by hand and afterwards assembled them digitally. This technique was used throughout the whole visual identity.

This project consists of a → website, two different business cards and a flyer.