With the beginning of 2025 I got the opportunity to work on the visual appearance of the Viennese clothing store „Stil-Laden“. It was important to me to respect the 20 year old history of the store and to add an illustrational style that compliments the already existing corporate design of the store. It consists of bold hand drawn type and matching illustrations. To achieve a interesting contrast to the store‘s overall clean look, the illustrations should have a rawer feel to them.

These graphics are made for various different occasions like posters, store fronts, social media or for Stil Laden‘s own clothing line.